Rightmove, Zoopla etc – Many agents use Rightmove, Zoopla, Prime Location, Boomin etc however over the past 18 months its apparent that many have stopped using Zoopla or Rightmove or both, so it’s important to look into this before instructing your agent to work with you as by cutting costs, they could be reducing how visible your property is to your target audience.
Sponsored Social Media Marketing – Many estate agents don’t or just won’t use social media and believe marketing on Rightmove alone is enough to secure a buyer, however with a majority of the adult public spending on average 2 hours plus a day on social media, marketing your property on these platforms is a great way to attract a higher level of possible buyers. Think of it like this – the more places your property is visible, the more potential viewers you will have, more viewers will provide more offers and more offers lead to a higher selling price.
Professional Photography – As crazy as it seems, not all agents use a professional and instead cut costs by doing it themselves – often leading to wonky, dark or unattractive marketing images which could lead to buyers being put off from viewing altogether.
Professional Videography – Did you know that a professional property video on Rightmove leads to 31% more enquiries than an advert without? With statistics like this, it’s crazy that more agents aren’t investing in video to market your property. Outside of the property portals, our property Youtube channel attracts on average 80 hours of watch time from 7,700 video views per month.
Deal with the Business Owner from Start to Finish – With many large chain agencies, you just won’t get this service. We regularly hear from clients that this is a big bug bear of theirs when dealing with other agents, being passed from pillar to post, often speaking to someone that doesn’t know whats going on. At The Property Cloud, you’ll deal with the business owner and have a WhatsApp group set up to allow for smooth communication throughout the transaction – happy days!
In House Sale Progressing – Often, agents will pass your file over to an external company or office once an offer has been agreed, for a ‘Sales Progressor’ to take over. This sounds great, however, when issues arise from surveys or searches and you are communicating with someone that has never seen your property, you will learn very fast that actually, it’s not so great.
24/7 Call Answering Service – Most agents rely on an answer machine to pick up any missed calls, however, statistically 59% of first time callers that get a machine, put the phone down according to e-receptionist. At The Property Cloud, we use an external company to pick up any loose calls, 24/7, to ensure that we never miss an opportunity to sell your home.
No Sale, No Fee, Nothing Paid Upfront – And we mean every word! You only pay us a fee upon success of selling your home. Unlike many other agents, we do not charge upfront for professional photos, floor plans, videos or any other form of marketing, we take the risk upfront as our showing of commitment to selling your home.
0 Week Contracts – No Tie in Periods – Unlike other companies, there are no tie in periods with us, you can walk away from us at any point, should you not be happy with our service. This, combined with our no sale no fee policy, provides you with the peace of mind that we will remain pro-active in finding you a buyer for your home, because if we don’t – it’s us that lose out! We are confident that won’t happen though, we find a buyer for our clients in 20 days on average achieving 2.22% above asking price on average too!
100% Accompanied Viewings – Many agents will leave you to show your own property, especially online only companies, as a way to save money, this can effect you in many ways, but mostly, it allows you to become emotionally attached to certain people viewing your home – even if they aren’t the best buyer or willing to pay the highest price, your decision may become swayed based on emotion of whether you liked them or not. We help to remove the emotion with an unbiased professional approach at all times.
Open Monday to Sunday – At The Property Cloud, we don’t have a high street office and therefore are not restricted to regular office hours. By allowing the flexibility of working from home, we provide flexibility to you and your prospective viewers to view at a time that suits you & them, whether thats a Sunday afternoon or Wednesday evening for example.
Help with Your Onward Purchase – We at The Property Cloud believe our job shouldn’t end at the point of finding you a buyer, we like to offer an all round service and want you to find the whole experience as easy as possible. So last year we introduced our Home Buyer & Onward Negotiation Service to our sellers. We will help you organise viewings on houses you are interested to buy, help you understand the value and even liaise and make offers to the selling agent on your behalf.
Reservation Agreements – Once you accept an offer, we can provide you and your proposed buyer with a reservation agreement to sign, which commits both you and your buyer to the transaction. This reduces your fall through rate by up to 10x, whilst also providing you with a £2,000 buffer to cover any costs should the worst thing happen and your buyer withdraw from the transaction.
There is a lot to think about when choosing an estate agent to work with and as you can see from above, fee shouldn’t be the only factor to base your decision, but here at The Property Cloud, we truly believe we have you covered.
We didn’t get voted in the Top 1% of estate agencies in the UK by The Property Academy & Rightmove for nothing, after all 😉
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